Online marketing comprises of methodologies used to promote products and services through the internet and includes a wide range of marketing elements than traditional business marketing does not have.

Online marketing can deliver benefits such as:

  • Growth in potential
  • Reduced expenses
  • Better control
  • Improved customer service
  • Greater audience
  • Competitive advantage

Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing ( SEM ) Effective online marketing programs leverage consumer data and connects organizations with qualified potential customers and takes business development to a much higher level. Online marketing combines the internet’s technical aspects, including design, development, sales and advertising, while focusing on the following business models:

  • E-commerce
  • Lead-based websites
  • Affiliate marketing
  • Local search

Online marketing has several advantages, including:

  1. Lower costs: Large audiences are reachable at a lower cost than traditional advertising
  2. Flexibility and convenience: Consumers may research and purchase products and services at their leisure.
  3. Analytics: Efficient statistical results available without extra costs.
  4. Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration ( like Google Maps ).
  5. Demographic targeting: Consumers can be targeted demographically more effectively in an online rather than an offline process.