Online marketing comprises of methodologies used to promote products and services through the internet and includes a wide range of marketing elements than traditional business marketing does not have.
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing ( SEM ) Effective online marketing programs leverage consumer data and connects organizations with qualified potential customers and takes business development to a much higher level. Online marketing combines the internet’s technical aspects, including design, development, sales and advertising, while focusing on the following business models:
Online marketing has several advantages, including:
Lower costs: Large audiences are reachable at a lower cost than traditional advertising
Flexibility and convenience: Consumers may research and purchase products and services at their leisure.
Analytics: Efficient statistical results available without extra costs.
Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration ( like Google Maps ).
Demographic targeting: Consumers can be targeted demographically more effectively in an online rather than an offline process.
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