Online marketing comprises of methodologies used to promote products and services through the internet and includes a wide range of marketing elements than traditional business marketing does not have.

Online marketing can deliver benefits such as:

  •     Growth in potential
  •     Reduced expenses
  •     Better control
  •     Improved customer service
  •     Greater audience
  •     Competitive advantage

Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing ( SEM ) Effective online marketing programs leverage consumer data and connects organizations with qualified potential customers and takes business development to a much higher level. Online marketing combines the internet’s technical aspects, including design, development, sales and advertising, while focusing on the following business models:

  •     E-commerce
  •     Lead-based websites
  •     Affiliate marketing
  •     Local search
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Online marketing has several advantages, including:

  • Lower costs: Large audiences are reachable at a lower cost than traditional advertising 
  • Flexibility and convenience: Consumers may research and purchase products and services at their leisure.
  • Analytics: Efficient statistical results available without extra costs.
  • Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration ( like Google Maps ).
  • Demographic targeting: Consumers can be targeted demographically more effectively in an online rather than an offline process.

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